Audience Development Planning

Get your planning on track, focusing either on overall planning or on specific types of audience.

Beginning with a review of existing knowledge about your audiences, the session will be an opportunity to gain a fresh perspective on your current activities or get you started on a new audience development path.

Depending on your requirements, the session may include:

• Exploring what you know about your audiences
• Understanding audience development
• Targeting new audiences -vs- developing existing audiences
• Identifying strengths and weaknesses in your offer
• Practical ideas on putting your audience development plan into action
• Writing your audience development plan
• Monitoring & evaluation

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