Market Research

A Guide to Desk Researching Audiences and Visitor Data 

Download

This resource is only available to our current subscribers

An overview of some of the most useful, readily available secondary sources of information on audiences that will help you towards this understanding

ACORN Profiling: A simple guide to ACORN profiling and how you can use it to your advantage 

Download

This resource is only available to our current subscribers

what is ACORN and how can it help you?

Arts Attendees Survey 

Text

This resource is only available to our current subscribers

Arts Audiences: Insight

Download

Arts Council England's arts-based segmentation of English adults comprising 13 distinct groups.

Arts Audiences: Insight 2011

Download

The 2011 verson of Arts Council England's arts-based segmentation of English adults comprising 13 distinct groups.

Arts engagement in England 2008/09 

Download

This resource is only available to our current subscribers

Findings from the Taking Part survey

Case Study Research 

Text

This resource is only available to our current subscribers

What, why and how?

Commissioning market research - writing a research brief 

Download

This resource is only available to our current subscribers

Having identified the problems that have led to a need for information, the next step is to prepare a research brief that will help the researcher to design a suitable research methodology.

dcms evidence toolkit

Download

The DET enables DCMS and other users to build a more coherant evidence base on which to make policy for the Cultural Sector (including sport and tourism).

Exploring Audience Overlap 

Download

This resource is only available to our current subscribers

Taking Part survey findings on the relationship between the audiences of different arts events and activities

Subscribers have access to 52 extra resources in this section.
Discover more benefits of becoming a subscriber...

---