Capturing the audience experience:A handbook for the theatre

In 2005 ITC, SOLT & TMA held a joint conference where Stewart Wallis, CEO of nef (the new economics foundation), joined a panel discussion on ‘Relevance’ and spoke to the Theatre Industry about the concept of wellbeing.

He posed nef’s question ‘What would politics look like if promoting people’s well-being was government’s main aim?’ and then began to explore what the role and value of the performing arts might be if that were the scenario.

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  • Supported by Arts Council England
  • AGMA Association of Greater Manchester Authorities
  • Lancashire County Council
  • Cumbria County Council