Learning More About Your Catchment Area - a Brief Introduction to Area Profile Reports

Living or working in a place for any length of time usually lends us some insight into the characteristics of the local population. It might seem obvious, for instance, that many of the people on your local high street are elderly, or that a particular part of the city centre attracts a young, affl uent clientele after office hours.

For audience-focused cultural organisations, however, hunches based on observation are insufficient grounds on which to base important business planning or audience development decisions. However, Area Profile Reports can provide much of this information and they are free to many arts organisations and are available at the drop of an e-mail.

For more information or to order and Area Profile Report from All About Audiences, click here.