All About Audiences Industry Seminar on Wednesday 21 September examined how the lines between fundraising and marketing have blurred.
We encouraged delegates to step back, cast an appraising eye on their current fundraising, look at how best to plan future activity and evaluate it’s success.
Contributors at the Industry Seminar:
Moira Leonard
Development Director, Tate Liverpool
Effective market research is crucial to success for any private or public sector fundraising bid. Moira explored the natural marriage between Marketing and Development teams and demonstrated how this works at Tate Liverpool.
Hilary Machell
Head of Development, Harris Museum & Art Gallery
A case study of how the Harris Museum & Art Gallery used marketing to develop its ‘Friends of the Harris’ organisation, to match the ambitions of the museum and become a more active, supportive fundraising organisation.
Elizabeth Wewiora
Programme Coordinator, Chinese Arts Centre
A case study from the Chinese Arts Centre in Manchester, of a new and innovative crowd-sourcing fundraising initiative recently launched to support their artist-in-residence scheme.
Claire Phillips
Head of Marketing, Oldham Coliseum
Claire talked about the Oldham Coliseum’s launch of the theatre’s individual giving scheme that morphed into the theatre’s 125th Anniversary Appeal
Nikki Hoffman
Fundraising Strategy & Marketing Manager, Genesis Breast Cancer Prevention Appeal
Nikki from the Genesis Breast Cancer Prevention Appeal shared some ‘Top Tips for Fundraising’, helping delegates consider the bigger picture and learn from the successes of the charity sector. Based on her experiences working across both marketing and fundraising, Nikki left delegates with some practical, relevant and realistic advice to improve their fundraising planning.
Max Valentin
CEO, CrowdCulture, Fabel Kommunikations
Crowdculture.eu is an online system that mixes public and private investments in arts and culture using a process oriented investment method and crowdsourcing. Max Valentin, founder of the system presented results from the beta-testing phase in Stockholm.
Hen Norton
Crowds for Culture, WeDidThis
As well as giving a brief introduction to WeDidThis and the role of crowd-funding within the cultural sector, Hen updated delegates on their current activities and plans, including the Crowds for Culture campaign; a collaborative initiative which hopes to bring together trusts, foundations, major funding bodies and cultural organisations to increase the long-term strength and resilience of the sector and engage arts audiences in new ways.
Ashley Bowe
Marketing Director, The Big Give
Ashley offered some insight into what motivates Sir Alec Reed, philanthropist and founder of the The Big Give, to donate to charity.
Claire Symonds
Officer – Theatre, Grants for the Arts, Arts Council England
Claire gave an insider’s guide to Grants for the Arts exploring what the program is, what it does and what makes a great application.
Rebecca Mason
Development Officer, Heritage Lottery Fund
An introduction to Heritage Lottery Fund's grant schemes, with a number of case studies of funded projects to inspire the audience. Also some headline feedback following recent consultation about HLF's future direction.