Pricing & Ticketing

Call it a Tenner: The Role of Pricing in the Arts 

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Customer Loyalty and Subscription - back to the future? 

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Tim Baker questions the way in which subscriptions are perceived in the UK and asks why they so often fail to have the success they regularly achieve in the US.

Persuasive Pricing in an Irrational World 

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PDF of Debbie Richards Masterclass presentation

The Pricing Institute

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This resource draws together thinking on the subject of pricing for organizations with admissions, with contributions from a range of individuals who have been developing theory and practice around the subject for many years.

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