General Marketing

Advertising Effectiveness in Film Distribution

Download

Research on the effectiveness of advertising expenditure for UK cinema releases.

Creative Arts Marketing 

Text

This resource is only available to our current subscribers

Creative Arts Marketing is a practical introduction to the wide range of principles and practices which can be used to attract and retain audiences and attenders, the lifeblood of arts organization

Effective Communication 

Text

This resource is only available to our current subscribers

The most important management tool of all

Market Matters: The dynamic of the contempory art market 

Text

This resource is only available to our current subscribers

RHS Flower Show, Tatton Park - Evaluation of the Increased Investment in the 2008 Show

Download

Evaluation of the Increased Investment in the 2008 Show.

Standing Room Only 

Text

This resource is only available to our current subscribers

Strategies for Marketing the Performing Arts

Strategic Marketing for Non-profit organizations 

Text

This resource is only available to our current subscribers

Fifth edition

Strategic Marketing Management: Planning, implementation and control 

Text

This resource is only available to our current subscribers

Taste Buds: how to cultivate the art market

Link

This two-year research programme involved over 6,000 artists, buyers, dealers and galleries, and looked at how the arts market can be developed in England around production, supply and demand.

The Art of With 1: Setting the Scene 

Link

This resource is only available to our current subscribers

Subscribers have access to 28 extra resources in this section.
Discover more benefits of becoming a subscriber...

---