Digital Clarity: Effectively planning and monitoring your digital marketing strategy - Resources

All About Audiences Industry Seminar on Thursday 19 May looked beyond embedding videos into websites and getting ‘liked’ on Facebook.

We encouraged delegates to step back, cast an appraising eye on their current digital marketing, look at how best to plan future activity and evaluate it’s success.

Contributors at the Industry Seminar:

Claire Will, Head of Marketing & Communications

Contact Theatre, Manchester

Claire gave attendees an insight into how digital is changing the marketing landscape. Digital content is greying the boundaries between departments and effectively serving multiple purposes, providing exciting opportunities for advocacy and fundraising as well as promotion. Claire discussed how at Contact, the marketing is becoming the art itself.

Fiona Leinster-Evans, Head of Marketing & PR

Imperial War Museum North

Fiona helped delegates to understand how audience segmentation insight is transforming the way they should think about their online users. IWMN are currently developing a new media strategy, and Fiona shared her experience of this process and how the museum is using digital media to create awareness, interaction and a desire to visit.

B Hunter, Digital Development Manager

All About Audiences

B offered advice on how to develop a digital marketing strategy. B will took delegates step by step through the things you need to consider to select the best channels/tools to meet business objectives. Providing frameworks by which to review, plan and monitor digital marketing activities.