Digital/New Media

10 Questions for Social Media Measurement Success

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Questions to consider when measuring the success of your social media campaigns from TopRank's online marketing blog

2011 Search Marketing Benchmark Report - SEO Edition (Executive Summary)

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This report from MarketingSherpa gives valuable insight into the impact of social media on SEO

5 Steps to Build a Twitter Marketing Strategy

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Top tips from Top Rank's Online Marketing Blog

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Corporate culture: managing a company Twitter account 

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Digital Clarity: Effectively planning and monitoring your digital marketing strategy - Resources

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Presentations and resources from the All About Audiences Industry Seminar, 'Digital Clarity: Effectively planning and monitoring your digital marketing strategy' which took place at The Dukes, Lancaster on Thursday 19 May 2011.

Digital Content Sector Research

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This research focusses on business growth with an emphasis on (i) the exploitation of IP and (ii) through closer collaboration with the broadcast media sector.

Digital Relationships in the 'MySpace' Generation: Results From a Qualitative Study. 

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Direct Marketing Association Deliverability White Paper Review 

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This document has been written for the email marketing programme owner who has realised that their broadcasts are starting to experience delivery problems and are trying to identify why this may be the case.

Ford Motor's Social Media Guidelines for Employees 

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Not the obvious choice of resource for an arts and cultural organisation but this is definately worth a look as there are some great, common sense tips that could be usefully followed in any sector or organisation.

How to write for the web: 23 useful rules 

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Here is a fantastic resource by Chris Lake at Econsultancy sharing his advice on writing good copy for the web. This advice has been built up with over a decade of experience of online writing.

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