Arts Council England have published Digital audiences: engagement with arts and culture online.
The report, by MTM London, was commissioned by the Arts Council in partnership with the Museums, Libraries and Archives Council and Arts and Business. It uses the results of a substantial survey that explores how people engage with arts and culture online, and their attitudes towards this.
It also identifies five distinct audience groups and looks at how the cultural sector can use these groupings, and better knowledge about people's online arts and cultural activities, to expand and deepen their relationships with the public.
interesting segmentation of online audiences
Posted Thu 9 Dec 2010 10.28am by Karen Roberts
You must be registered with us if you wish to comment on this resource.
Please log in at the top of the page or click here to register.