Arts Council England's arts-based segmentation of English adults comprising 13 distinct groups.
The segmentation provides new insight into how and why different kinds of people engage with the arts in England today. It can also be used as a source of insight and ideas for building new audiences for the arts
All About Audiences offer a range of research services and consultancy, which includes audiences profiling. See Audience Profiling & Mapping in Research Services for more information.
If you would like to profile your audiences using Arts Audiences: Insight or find out about other research services, please contact the Evidence and Engagement Team.
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