Research

We have the tools and expertise to help you get a better understanding of your audiences, improve your marketing, evaluate your work and develop as an organisation.

Ben Barden (Cumbria Tourism)

Our research team has extensive experience working with a wide range of cultural organisations, from small festivals to commercial performing arts venues, delivering research projects that directly respond to the specific requirements of each client.

Catherine, Helen, Pablo and Alex will take the time to understand your needs and ascertain how best to support you.
We can work to your budget however big or small, just get in touch to discuss the options.

Helen Mark, Research Manager
0161 234 2797

Pablo Borges, Research & Intelligence Officer
0161 234 2959

Catherine Bradley, Head of Evidence & Engagement
0161 234 2961

Alex Winkcup, Research Officer
0161 234 2964


Our services include Marketing Planning, Evaluation, Focus Groups, Mystery Shopping, Benchmarking and Digital Development.

Our reports always include clear, jargon free interpretation and recommendations on how results can be used to inform decision making.

If you'd like to see some examples of past work, have a look at our Case Studies.


Why is it so important to us?

Research is at the heart of audience development. Whether you’re trying to reach new markets or maintain your existing audience, you need knowledge.

Research helps you to gather the evidence you need to make informed decisions, based on fact not assumption.

In order for the sector to develop and thrive, organisations need to find smarter ways of working - knowledge and understanding of audiences is at the core of this.

Research helps you...

• understand your existing audiences

• identify your potential audiences

• improve your marketing to reach target audiences

• develop strategies to reach new audiences

• get feedback from your audiences

• evaluate your successes

• benchmark your performance against other organisations

  • Supported by Arts Council England
  • AGMA Association of Greater Manchester Authorities
  • Lancashire County Council
  • Cumbria County Council