Family Friendly is a national Arts Council England initiative aimed at increasing family audiences.jpg)
and participants for the arts.
The Family Friendly brand and overall initiative was originally launched by Arts About Manchester, the audience development agency for Greater Manchester and predecessor to All About Audiences. Arts Council England then developed a Toolkit and rolled out the initiative nationally. Families are now one of the key strategic audience priorities for Arts Council England and the Family Friendly initiative aims to support the development of this important audience.
Two resources are available for you to download:
Family Friendly Toolkit
This toolkit is designed to support arts organisations wishing to make a commitment to families, making it easier for families to take part in the arts, as audiences and participants. Aimed at arts professionals and drawing on extensive research and interviews, the toolkit contains experiences and examples of good practice from many arts organisations to help develop work for families. You’ll also find a useful matrix to audit your family provision and well as guidelines for creating your own Family Friendly policy and action plan.
You can download the Family Friendly Toolkit from the Arts Council England website.
Family Friendly Logo
The Family Friendly logo acts as an important symbol of recognition of quality and welcome for family audiences while unifying the Family Friendly campaign across England. The logo is available to all arts and cultural organisations that want to promote their offer as Family Friendly who agree to the principles below.
As a way of maintaining a joint standard offer, all organisations using the Family Friendly logo must adhere to the following guiding principles (please refer to further details in the Family Friendly Toolkit on page 5 and 6):
• A commitment to families throughout the organisation is essential
• A family friendly approach works best when it is within an organisation’s core work
• The whole experience is very important for family visitors
• Safety is a key issue
• Give families honest information in the right format
• Family is a flexible term
• Plan continuing provision
• Suitability of product is a key factor
• Quality of product is important
• Physical interaction is important for children
• Social interaction and shared enjoyment plays a critical role ion shaping the visit.
Logo terms and conditions:
• The Family Friendly logo must be used as provided and cannot be manipulated, adapted or altered in any way.
• The recommended minimum size for usage is 25mm in diameter.
• The copyright for the logo is owned by All About Audiences/Monument Studios.
• The logo is only for use by arts and cultural organisations.
• If you have any queries regarding the use of the logo, or about Family Friendly initiatives, please contact your local Family Friendly representative.
• Permission to use the Family Friendly logo may be revoked if a venue or organisation fails to adhere to the above guiding principles.
To download a copy of the logo please click on the following link: