Mystery Shopping

Single Spies

Individual adults are trained to shop arts organisations and then report their experiences. Shoppers can report back to us on lots of elements including their initial thoughts, planning their visit, the website, box office staff, marketing and communications, travelling to the venue, signage and furniture, quality of performance and exhibitions, and customer service.

In Touch

Working with Deaf and disabled people to shop all areas of a venue in a similar way to Single Spies, but with closer examination of the organisation’s approach to access. This is not an access audit, it concentrates on the experiences of individual Mystery Shoppers. Normally an In Touch Mystery Shopping report will include feedback from Shoppers with a range of different access requirements.

Family Friendly Spies

Trained families (consisting of children under the age of 16 and their parents or guardians) act as spies to shop all elements of an organisation, but with closer inspection on all things Family Friendly.

The feedback from individual Mystery Shoppers visiting a venue or event is drawn together by All About Audiences into a comprehensive overall report. This means that the information is fed back to you in a concise and logical way and trends can be identified where appropriate.