Top Tips for Print and Digital Marketing
Here are some handy hints from the Marketing Services Team to help you with your marketing team. If you’d like any further advice, please get in touch at any time and ask about our Consultancy Services.
Print and leaflet distribution:
Who is your target audience? Keep them in mind when designing your print and planning your distribution. A bright, bold and clear design will help your print stand out from the crowd. Include all those crucial details, like event dates, times and locations, in a prominent place on your print.
Think carefully about the size and layout of your print. Will it be visible when placed in a leaflet rack? Is it easy to pick up, read through and carry around? Check and double check! Be sure to proof read your piece of print and make extra sure that all details are correct before it is sent to the printers. Plan in advance. Don’t forget – it takes time to distribute print and for it to be picked up by the public.
Digital marketing:
Who is your target audience? Let them determine the digital channels you use. Digital marketing can be low cost, but don’t forget the hidden costs. It takes time to put together an effective digital marketing campaign. Make sure all information is clear, concise and easy to read, whether you’re writing for a website, an email or using social media.
Check and double check! Make sure all information is up to date and correct and that all links and website pages are live and working before distributing your information via digital channels. Plan your communications carefully. If you overload your email subscribers or social media followers with constant communications, it might work to your disadvantage.
Timing is everything.
If you’re promoting a website in your print, make sure it is working and up to date when that print is distributed. Digital marketing can also work effectively on short notice if you need a last minute push. Don’t forget, the most effective marketing campaign combines a mix of print and digital.