Many of us enjoy working in the arts
and cultural sector because we have
the opportunity to make a positive impact on people's lives.
Working in partnership with the health sector could help you to tap into sources of funding, reach your demographic targets and use your creativity to really make a difference.
CHANGE OF VENUE: Please note that this event will now take place at The Holiday Inn Ellesmere Port / Cheshire Oaks.
Holiday Inn Ellesmere Port/Cheshire Oaks
Lower Mersey Street,
Ellesmere Port,
Cheshire
CH65 2AL
Half a century ago the World Health Organisation recognised that good health relies on psychological and social wellbeing, not just physical factors. As the notion of ‘health’ moves from an absence of illness towards a positive state of wellbeing, the role of the arts becomes increasingly potent.
The cultural sector offers valuable benefits to the health sector. Using creativity and participation in addressing important healthcare issues can deliver cost-effective, profound and wide-reaching results.
From projects working to humanise health environments, improving life for patients, visitors and healthcare staff, to projects on mental health helping to unlock emotion and reduce the need for medication, high-quality arts interventions in health are making a measurable impact.
But how to get started? How can you make your offer relevant to the health sector? And why bother? Join us at the All About Audiences Industry Seminar to find out.
If you’re keen to explore the opportunities presented by cross-sector working, or to increase your confidence and skills in working on issues of health and wellbeing, this seminar is perfect for you.
Reasons to Attend...
Broadening Audiences - get to hard-to-reach audiences and break down barriers to access to the arts. Working with health organisations can help to entrench your organisation in to the local community.
Encouraging Resiliance - in these tough economic times, we need to justify 'what we do' more and more. Delivering tangible benefits will help to strengthen and defend your postion.
Expanding Thinking - encourage unexpected partnerships, connect with potential advisors, open up your cultural offer and they way you communicate it.
What will you learn?
• The structure of the NHS and paths into working in collaboration
• Common ground – the shared agendas we can tap into
• The pros and cons of working together
• What arts organisations can offer the health sector, and what we need to develop to become effective partners
• Some inspirational examples from arts organisations working in the field
Who is the event suitable for?
• Performing arts, visual arts, culture and heritage organisations
• Arts professionals wishing to get started in arts and health work
• Anyone involved in arts & health work wanting to share learning and gain new connections
Contributors:
We will have keynote presentations from Clive Parkinson, Director of Arts for Health at Manchester Metropolitan University and Jennifer Cawkwell, Social Marketing Manager at NHS Knowsley.
There are some fantastic examples of arts projects which are having positive impact on health agendas. We will be showcasing some of these, to give you inspiration, encouragement and sound advice. You will have the opportunity to hear a variety of case-studies, ask questions and exchange ideas.
About Clive Parkinson
Clive Parkinson is the Director of Arts for Health at Manchester Metropolitan University; the UK’s longest established arts and health unit. He was project lead on the HM Treasury-funded ‘Invest to Save: Arts in Health Project’ and is a passionate advocate for culture and the arts. In 2009 he was awarded an Enterprise Curriculum Fellowship.
Through facilitated networking, practical support and training on the ground and high level political lobbying, he has succeeded in gaining strategic support and a greater understanding of the potency of the arts in the UK.
Clive is working to further understand the potential impact of the arts on public health, in partnership with Arts Council England, North West and the Department of Health, Public Health Team, North West.
After leaving art-college, he began his career as a visual artist, working in a hospital for people with learning difficulties and during this time, undertook a degree in Independent Studies at Lancaster University where his research focused on the relationship between creativity, culture the arts and health. Employed variously by the NHS and voluntary sector, Clive has led on mental health promotion for an NHS Trust and managed day services for people affected by schizophrenia in the seaside town of Morecambe.
About Jennifer Cawkwell
After graduating from Newcastle University in 2001 and a brief dalliance in event management, Jennifer became Marketing Executive for The Lowry, Salford Quays, specialising in theatre campaign management, audience development and CRM. Then as Marketing Officer for Tate Liverpool she managed the marketing for Liverpool’s Capital of Culture year, including campaigns for Turner Prize 2007 and Gustav Klimt. The role encompassed all areas of campaign management, audience development, brand development and partnership working.
Arriving at NHS Knowsley in 2009 as Social Marketing Manager, Jennifer is now responsible for engaging with local residents, gathering insight and understanding about public attitudes towards health and wellbeing. She then advises on and delivers interventions with staff and local community, with the aim of assisting residents to achieve positive behaviour change which will have a direct impact on their health and wellbeing. They are particularly focused on working with residents in the most deprived communities. Projects undertaken by NHS Knowsley to date include stop smoking support, alcohol reduction, prevention of heart disease and stroke and childhood weight management….amongst others!