If you’re not sure where to start, lacking resources and juggling multiple priorities, it can be easy to shy away from marketing.
Marketing is all about good communication.
Marketing doesn’t need to be hard, expensive or time consuming task, you just need to get the basics right.
We're running great value practical workshops in Keswick, Cumbria and Manchester city centre which are specifically designed for those new to arts marketing.
This practical workshop is designed for those who are new to marketing and those looking for basic advice. The session will involve hands-on activities and exercises and attendees will take away useful tips and templates to get started.
#AAAMarketing
These workshops follow the success of our first Introduction to Marketing Workshop which took place at Unity Theatre in Liverpool, with the support of Culture Liverpool in August 2011.
Here are some comments from delegates following the event:
“A good introduction to arts marketing - covered all relevant bases”
“Two fantastic facilitators, well informed and put across brilliantly”
“Really strong and concise”
“Tone was just right - clear and simple but not patronizing
“Did exactly what it said on the tin!”
“Enjoyed teaching style of tutors - young, fresh, interesting, funny, approachable - made marketing seem more fun!”
Who is it for?
- Individuals with little or no marketing experience or knowledge
- Emerging theatre companies, artists and arts professionals
- Recent arts graduates
- Small/medium cultural organisations with no dedicated marketing staff
- Anyone wanting to understand the basic principles of arts marketing and audience development
What will you learn?
- the basic principles of marketing
- how to plan a targeted marketing campaign
- how to make the most of your resources
- how to communicate effectively with your audience
- how to write engagingly about your product
- how to make an informed decision about which tools will work for you
What will it cover?
The workshop will touch on the following areas (please note that we will look at some in more depth than others):
- What is marketing?
- What is audience development?
- The Marketing Mix
- Marketing planning (SWOT, segmentation)
- Marketing on a shoestring
- Principles of good print
- Copywriting
- Writing press releases and dealing with the media
- Digital marketing
- Data protection
- Monitoring and evaluation
Where is it?
We will be holding two workshops:
The Manchester workshop will take place on 21 February 2012 at The Chinese Arts Centre
The Cumbria workshop will take place on 1 March 2012 at Theatre by the Lake
(both workshops are the same)
Cost
£45+VAT