A way with words – Writing creative and persuasive copy

Jo Taylor, Head of Marketing and Communications at Wales Millennium Centre, will get your creative juices flowing and help you improve the effectiveness of your copywriting.

This workshop will help you explore how to make the story the most convincing using a natural, compelling style and think about using your individual voice within the context of your organisation's brand. You will learn techniques for writing copy that sells, how to tackle producer and curator-generated copy and develop a toolkit of dos and don’ts.

A way with words is touring to Leeds (12 October), Edinburgh (2 November), London (25 November), Belfast (13 January) and Cardiff (20 January). The workshop is split into a morning session on how to write creative and persuasive copy and an afternoon session on how to devise and implement style guidelines.

Cost
The cost for the full day is £133 +VAT for AMA members or £193 +VAT for non members. The cost for one session only is £75 +VAT for AMA members or £125 +VAT for non members.

The Belfast workshop is delivered in partnership with Audiences Northern Ireland and free for Audiences Northern Ireland members.

For more information and to book, go to www.a-m-a.org.uk/events.asp or e-mail Anne at anne@a-m-a.co.uk.