I joined All About Audiences (then Arts About Manchester) as Chief Executive in April 2003.
Previously, I worked in the box office at the Edinburgh International Festival for two festivals. After this I went to Liverpool Playhouse, First Call ticket agency and then Stoll Moss Theatres in London.
Between 1993 and 1999 I worked at Sadler's Wells, where as Head of Marketing, I was part of the team that oversaw the Lottery-funded closure, re-building and re-opening of Sadler's Wells. I then moved to Manchester to be Marketing Director at the Royal Exchange Theatre from 1999 until spring 2003.
I am currently on the Boards of The Everyman and Playhouse Theatres Liverpool; Audiences UK, the national network of audience development agencies and Audiences Norway.I was Chair of the Arts Marketing Association between 2001 and 2005 and was on the Board of the The Reader Organisation.