Our Mission

To increase the North West cultural sector’s knowledge and practice of audience development by providing:

• professional expertise in audience development

• objective, robust research and intelligence

• opportunities for collaboration and sharing information

• support for collective campaigns and joint initiatives

• knowledge of what works, based on tried and tested models

• strategic thinking underpinned by practical delivery

• guidance on corporate governance and board development

Our Aims

Provide Evidence and Impact: the Agency will be a thinker and analyst. It will make sense of what is already there, gather new intelligence, understand the bigger picture, and provide evidence-based thinking.

Build Connections and Collaborations: the Agency will be an ambassador, host, initiator and helper. It will be a voice at the table, provide space for networks, develop new collaborations and assist others to grow audiences and engagement.

Increase Engagement: the Agency will be a consultant, adviser and critical friend. It will provide strategic guidance, help organisations to develop capacity, share best practice and support collective activity.

Our Values

The values of All About Audiences, and those that underpin it, are:

• clarity of purpose

• doing a few things well

• focusing on evidence-based delivery

• combining the big picture with practical delivery

• providing wider sectoral benefit